2025 Addy Winner | Not one but TWO projects!

Still pinching myself over this one! This year’s 2025 American Advertising Awards, presented by AAF Phoenix, brought some exciting news — two campaigns I photographed alongside the talented team at Heart & Soul Marketing each brought home an Addy! ✨

One project invited viewers to experience the beauty of Sedona through a tourism-driven campaign, while the other shed light on a critical issue facing students across Arizona. Different in subject, but both rooted in purpose, storytelling, and collaboration. See a glimpse of each below!

To have my work recognized with not just one, but two Addy Awards this year is something I don’t take lightly. I’m truly honored and so grateful to be even a small part of projects that tell impactful stories and uplift our communities. Moments like this are a reminder of why I love what I do! ❤️

Project 01 | Sedona Chamber of Commerce

This playful tourism campaign for the Sedona Chamber of Commerce took home a Bronze Addy in the Online/Interactive Campaign category. We set out to capture the fun and energy of visiting Sedona, and this one was such a beautiful blend of storytelling, scenic backdrops, and thoughtful strategy. So proud of how it all came together.

Credits

Matt Moore (CCO), Hannah Heisler (ACD), Jess Rahimzadeh (Senior Art Director), Ricky Depugh (Senior Copywriter), Julie Jordan (Graphic Designer), Hannah Vandeventer (Producer), Lindsay McOien (Photographer)

Project 02 | Arizona Department of Education

The second win was extra special. This campaign for the Arizona Department of Education, called "Raise Your Hand. Lift Their Future.", supports students experiencing homelessness and helps connect them with the resources they need to stay in school. It earned a Silver Addy in the Cross Platform Campaign category, and I couldn’t be more honored to have played a small part in something with such real impact.

Credits

Matt Moore (CCO), Sam Wareham (ACD), Jess Rahimzadeh (Senior Art Director), Ricky Depugh (Senior Copywriter), Julie Jordan (Graphic Designer/Illustrator), Brody Casper (Producer), Lindsay McOien (Photographer)

If you're looking to collaborate on meaningful, award-worthy work, don't hesitate to reach out! I’d love to hear what you’re dreaming up next.